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How do you make a chocolate company? Be obsessed. Be very, very obsessed.

06 Jun

TCHO is a new kind of chocolate company for a new generation of chocolate enthusiasts.

TCHO is direct, transparent connection between the farmers and the consumers, from the pod to the palate, from high concept to sensual experience.

TCHO is serious about chocolate. We aren’t just re-melters (like the majority of people who work with chocolate), we are manufacturers, with our very own factory – joining only a dozen other major manufacturers in the US.

TCHO is funded by friends and families brought together to invest in a dream. And every employee is an owner.

   

TCHO’s social mission is the next step beyond Fair Trade – helping farmers by transferring knowledge of how to grow and ferment better beans so they can escape commodity production to become premium producers.

TCHO’s factory is large enough to enable us to have impact with the growers in order to acquire the best beans, and is small enough to lavish attention on creating obsessively good chocolate.

TCHO’s tour is a multimedia exploration of how chocolate is made, how TCHO makes chocolate, and of chocolate culture.

source: http://www.tcho.com/

 

One response to “How do you make a chocolate company? Be obsessed. Be very, very obsessed.

  1. Savorique

    12/06/2011 at 09:08

    TCHO is also unique in its approach to chocolate. It puts all emphasis on flavor profiles (nutty, citrusy…) rather than cocoa percentage. Who can tell the difference between 60% and 65% after all?

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