Brooklyn-based Madécasse has created a safe haven for the animals in their cacao plantations.
Chocolate: Humans have been eating for almost 4,000 years and we love it so much we go out of our way to try convince ourselves it’s actually the healthiest food on the planet. But, what if the delicious chocolate we crave could do more than just taste good (or possibly benefit our brains when consumed in the correct quantities)? For instance, what if your favorite chocolate also benefitted local endangered species? Well, that’s exactly what Brooklyn-based Madécasse is doing with lemurs in Madagascar.
“90 percent of Madagascar’s plants and animals are indigenous, but so many of the trees have been cut down and so many of the species are dying out,” says Madécasse’s marketing director, Sarah Shah. “So what we’re finding is that since we’re working with the farmers to plant more of these trees and replenish areas that are deforested, we’re also creating a natural habitat for endangered species.”