L’azienda dell’acqua minerale ha comprato il 99% del marchio toscano. Nel 2015 il 75% delle quote erano state vendute al fondo cinese Octopus Europe Limited.
The old Italian vice… And so, after Domori being part of a big Italian coffee group years ago, the same story repeats. I just read on my Italian Google feed of another Italian marriage between a fine chocolate name and a bigger food group (in water, this time.) :))
“The Italian company of the famous mineral water Ferrarelle bought 99% of the Tuscan brand Amedei. In 2015, 75% of the shares had been sold to the Chinese fund Octopus Europe Limited.
Ferrarelle plans to invest further in the production of Pontedera where today there are about 30 employees. And the Amedei brand will be able to grow over a period of crisis that saw a reduction in sales of just over 3 million euros and the reset of capital for a loss. The long-term goal is to increase the presence of the Tuscan chocolate in the world through the distribution not only via the HoReCa channel, but also others.”