What scares me the most about “targeted markets” is that big chocolate companies seem to target ignorance more than anything else 🍫📌
“Let’s throw any crap at them, they don’t know how to recognize the good stuff anyway.”
The latest innovations from big chocolate manufacturers never target those markets who have a long-time experience with chocolate. Like Europe for example, where people are most likely to recognize a good product because of a long-time tradition, a certain familiarity and daily use and consumption of that food 🔎🍫
Nope, that would be too challenging, and consumers would sense a badly made product from a distance.
Let’s bring our cheaply produced and full-of-crap new chocolate product to a place where people don’t have enough education on the matter to understand or be concerned with what they are eating, like China for example 🇨🇳✈
Chinese people don’t have a tradition of eating chocolate, as they are just opening up to the idea of chocolate as a food that can be consumed more often than just in special occasions. So you can imagine the widely-spread education on reading labels and recognizing quality in chocolate products (like I would personally have no clue on how to recognize a good tea or a good soy sauce).
Never the focus on education though 💁♀️🌱
Only on getting as much money as possible out of a new full wallet. And the “saturated market” is just an excuse to me. With a great reputation and a great chocolate, any saturated market will welcome a new product with enthusiasm 🎉🍫
Unfortunately, most of these big chocolate manufacturers are lacking both.
What are your thoughts on chocolate and the Chinese market? 👇
Bron: Sharon Terenzi op Instagram: “What scares me the most about “targeted markets” is that big chocolate companies seem to target ignorance more than anything else 🍫📌 “Let’s…” • Instagram