Tag Archives: people
The role of the social movement.
There is a large social movement in the Netherlands, led by several NGOs, that highlights critical issues in the cocoa chain, such as labour conditions, environmental awareness, or earning a living wage. Such NGOs traditionally oppose industry stakeholders – especially multinationals – due to their strong influence on the cocoa chain. But civil society is increasingly being involved in attemps by industrial players to mainstraim sustainable cocoa partnerships.
Solidaridad and Oxfam Novib are the two best known examples. Both NGOs cooperate with industry, for example, by founding the cocoa programme for UTZ CERTIFIED and actively participating in the IDH network. Whereas Solidaridad’s primary focus is on training and organising farmers in origin countries. Oxfam Novib focuses on lobbying and partner support. Both NGO’s are also active in generating knowledge on social and (to a lesser extent) environmental issues and play a role in awareness raising. For example, Oxfam Novib last year started the ‘Groene Sint’ campain, aimed at raising awareness of the abuse that takes place on cocoa plantations. This campain had an impact on supermarkets and larger stores that sell a lot of ‘chocolate letters’ (it is a Dutch custom to give chocolate letters as gift for St.Nicholas day – 5 December). So far, seven stores have committed to sell only fair chocolate letters for the 2010 celebration.
Besides Solidaridad and Oxfam Novib, there are some other examples that illustrate the social movement, such as the Tropical Commodity (TCC) and Fair trade certifier Max Havelaar. TCC brings together different stakeholders in conferences and gives an annual overview of the progress made in the different sectors. Max Havelaar is another example of a development oriented organisation that actively engages in the cocoa sector and tries to reshape it by bringen Fairtrade products on the market.
As stated, these organisations bring forward a number of critical, largely overlapping issues. The main themes of their work are scalling up sustainable production and involving and supporting farmers in the sustainability debate. Both organisations play an important role in lobbying and raising awareness, not only on level of consumers but also with producers from their target group. TCC advocates the participation of producer organisations in sustainability denate, for example at conferences. It also facilitates roundtable meetings in producing countries (e.g., Gahna, Ecuador, and Indonesia) where all stakeholders can interact. Through these meetings, producers get better acquanted with each other and can learn from each other’s experiences. It also helps them to get their ‘voice’ heard at international round table meetings.
Redefining the Dutch knowledge position.
With all eyes now focused on sustainability issues in the cocoa chain, a major shift is taking place. A more diverse set of actors is beginning to play a role in the sector and there is a change in the kind of knowledge taht is being developed in the Netherlands. Over the recent years, the Netherlands has developed a thorough knoledge base related to development of sustainable agricultural value chains. This knowledge base covers a wide range of products and different parts of the chains (e.g., production, processing, trade, marketing, etc.) but also addresses integral matters (such as agro logistics, tracking and tracing, bridging demand and supply, bridging theory and practice, ect.). Furthermore, the intense dialogue between companies, civil society and goverment has further enriched stakeholders with knowledge and experience, in particular regarding coping strategies for sustainability in terms of consumer responses.
The next chapter examines some of the key challenges involved in sustainable cocoa production, specifically by looking at the role played by Dutch knowledge partners.
Different roles in knowledge development.
Over the years a variety of stakeholders, has come together on different occasions, in and outside the Netherlands, to discuss and exchange ideas on sustainable cocoa. Individually these different actors also play a role in knowledge development. Some play regulatory and coordinator roles while others lobby to increase the awareness of social and environmental issues in value chains. The role for universities is mainly to conduct fundamental research, while consultants provide practical knoledge that is directly applicable for their clients. In addition to the difference in role, the underlying motivation to promote knowledge development also differs: the private sector is primarly concerned with optimising their business and securing a good reputation; NGOs are mainly driven by societal concerns; and the goverment is eager to strengthen its innovative power and promote the Dutch knowledge economy. Let us took briefly at the different roles.
The private sector
Traditionally the private sector has played an important role in knoledge development on cocoa processing, effective means of transport, and other related topics. (A well-known example is the invention of the cocoa press by the Dutch chemist and chocolate maker Coenraad Van Houten; the treatment known as ‘Dutching’.)* The cocoa cluster – where the cocoa companies also organise logistics such as transport and storage – has created a competitive and cooperative environment around the Port of Amsterdam. In this innovative climante learning is essential.
The Private sector is also an important gatekeeper of knowledge on cocoa production processes. To secure large quantities of good quality cocoa at affordable prices is a core interest. This requires investments in upgrading the product and production process in cocoa producing countries and in knowledge development on these issues. Partly private companies invest in their human resources for knowledge development and invest in their R&D unit. Partly they invest in knowledge on, for example new plant varieties, new ways of combating pests and diseases that can affect cocoa production, etc. In the UK this situation led to strong link between research institutes and industry; in the Netherlands however, this link is rather weak.
*Van Houten ‘devises a process for making chocolate powder by using hydraulic pressure to remove almost half of the cocoa butter from chocolate liquor. This reduced the fat content from over 50% to about 25%, and made a hard cake that could be pulverized. Then, in order to make this powder easier to mix into warm water, he treated it with alkaline salts, which also made the colour darker and remove some of the bitterness.’
The role of the public sector
The Ditch have a tradition of innovation. The Dutch goverment is very keen to strengthen the Netherlands’ powers of innovation and promote its knowledge economy. This focus is important, as innovation has proven to be instrumental in achieving economic prosperity. With the establishment of the Dutch Innovation Platform in 2003, the Dutch goverment ackknowledged this tradition of innovation and recognised its importance.
The public sector has several important roles in knowledge development, by providing key investments in education, knowledge, innovation and enterprise. The goverment also plays an active role in knowledge development on sustainable cocoa chains. As mentioned earlier in this study, it is a key driver behind recent multistakeholder initiatives…. The Dutch goverment has also positioned itself as an important fundingagency for international research on sustainable cocoa. Thanks to the sustainable cocoa subsidy, provided at that time by the LNV with the aim to foster sustainable cocoa production and cocoa chain, the Dutch are seen internationally as a key driver behind knowledge development.
The LNV provided a subsidy that stimulated the sustainable development of cocoa and chocolate sectors for a period of four years (2004-2007). This subsidy was derived from the Dutch part of the revenues generated through the sale of the cocoa buffer stock. This stock has been accumulating since 1974, when the Netherlands became involved in several International Cocoa Agreements. The rationale behind this stock was that by jointly buying or selling cocoa countries would be able to maintain a stable price on the world market. Because of the limited effect of this system and liberalisation of trade, it was decided to liquide the stock in 1993.
The total subsidy of 12 million Euro has benefited 22 different projects in both consumer and production countires (such as Cameroon, Côte d’Ivoire, Ghana, Nigeria, Trinidad and Tobago, Brazil, and Papaua Naw Guinea). The allocation of the subsidy was in the hands of a steering committee of experts from the Dutch cocoa sector. The approved projects sought to contribute to the sustainable development of the sector and foster
- capacity and institution building in countries of origin;
- system, process, or product innovations that contribute to strengthening the economic structure of the sector or the improvement of the quality of products, especially food quality;
- improvement in the welbeing of employees working in the cocoa sector in orirgin countries and their families;
- reduction of the environmental impact of the sector.
Types of activities eligible for this subsidy include research and development; general information supply; edudation, training and technical assistance; and investment.
In addition to subsidies, also regulation stimulates innovation in the Netherlands. Dutch laws and regulation are strict, which contributes to fostering a climate of innovation. The next chapter, covering innovation in the Harbour of Amsterdam, will give some samples of how the key players perscaive these subsidies and regulation and will discuss their impact on knowledge development.
foto’s genomen op het Chocolate Event Amsterdam 2012 door Hay Hermans
How can you speak of a Dutch knowledge base in a sector that is inherently international?
The Netherlands play an important role in the international cocoa sector. Amsterdam is the biggest coca harbor in the world; annually a staggering 600,000 tonnes is beeing imported from cocoa producing countries, such as Ghana and Ivory Coast. At CWT Sitos, a warehousing company in the Port of Amsterdam, 150,000 tonnes of cocoa is stored, totalling 5% of world cocoa production (NRC Handelsblad 27Th of February 2006). The total amount of cocoa that passe through the harbour is 20% of world cocoa production, and the bulk of this percentage is processed into semifinished products in the Zaan area, with Cargill and ADM as the major players. …
The large economic importance of cocoa for the Dutch economy, and the prominent role of the Dutch in the international cocoa chain, demands a strong knowledge infrastructure, one able to support the dynamic character of the cocoa cluster. According to a study (2007), despite the Netherlands important position, the Dutch know-how is evaporating. There is no knowledge infrastructure that supports knowledge development specifically on cocoa. Three questions pop-up: first, is this really the case? Second, is this a problem, considering the fact that the cocoa sector is inherently international? And third, what is the Dutch position in the international cocoa chain in terms of generation and sharing of knowledge connected to sustainable cocoa? This last question is important, as the development of sustainable cocoa chains demands not only knowledge on cocoa, but also on sustainability issues and their mutual relationship.
Dutch companies occupy a strong position on the international market, where they import and export, produce and process a wide range of agriculture products. At the same time, the Netherlands serves as a major trading and logistical hub in Europe and as a sresult is often dubbed the Gateway to Europe. These large trade-flows primarly pass through the ports of Amsterdam and Rotterdam. The combination of the Dutch playing a central position in the international trade and the trend towards developing sustainable value chains helped the Dutch build a wide range of experiences with sustainability initiatives in a number of agriculture value chains. Another consequence is that the Dutch accumulate a lot of experience with developing certification schemes and creating transparency for consumers. The presence of certifying agents (such as, UTZ CERTIFIED and Max Havelaar) and the rapid development of organic sector have also contributed to strengthening the Dutch position as frontrunners in the sustainability debate.
Where is the knowledge based?
The cocoa chain is an international production chain, with flows of money and cocoa streaming back and forth between businesse in different countries. Moreover, an ever increasing number of these businesse are multinational enterprises that cannot be pinned down to one country; they have offices, factories or warehouses all over the world. … Many Dutch companies are foreign owned and certain activities, like research and development, have been transferred out of the Netherlands to other countries. With regard to the availability, development and exchange of knowledge this means that:
- strategic decisions about research are often taken abroad;
- research and development centres are aminly based abroad;
- the people with knowledge tend to depart for those locations with concentrated R&D.
There are very few Dutch players left. The Americans own De Zaan and Gerkens, Besndorp has become Belgium/French because it is owned by Barry Callebaut. De Baronie is the only independent chocolate factory, Verkade is English, and Droste is German. The Dutch chocolate industry is minute. The cocoa industry is present in the Netherlands, but if you look at those who make decisions and show the most activity, you see that they are located in the United States and Switzerland, not the Netherlands, not the head offices or research departments. So, in terms of logistics and processing the Netherlands is an important country but not in knowledge development and decision making. …
Although traditionally the private sector has played and continues to play a key role in knowledge development on commedies, other actors and supporters are also involved. For example the goverment also plays a role in maintaining private R&D facilities, which is to the benefit of surrounding SMEs and important in terms of employment. Knowledge on sustainable value chains does not only concern knowledge of ‘commodity chains’; it also connected to ‘Knowledge chains’ – from preschool education and lifelong learning to excellent scientific research and innovative enterprise. …
The Netherlands has a vibrant multistakeholders cocoa community, and the Dutch goverment is heavily involved in stimulating its development. For example, the Ministry of EL&I coordinates a multistakeholder platform, the National Cocoa Stakeholder Meetings (or ChocoWorkGroup), which brings together an ever growing number of Dutch representatives from industry, goverments, banks, NGOs, consultants, knowledge institutes, the Dutch Sustainable trade Initiatives (Initiatief Duurzaam Handel -IDH) and others. These stakeholders are firmly committed to the realisation of sustainable cocoa consumption in the Netherlands. This platform was created in response to the first Round Table for a Sustainable Cocoa Economy, which was held in Ghana. Meetings in the Netherlands are held on a regular basis and are attended by the diffrent stakeholders. In response to the second RT meeting, which took place in Trinidad & Tobago in 2009, the Dutch actors involved in the cocoa sector have translated the ten key elements into a national agenda for promoting sustainable cocoa, with a twofold goal:
- To guarantee sustainable cocoa consumption within a period of 15 years.
- To deliver a significant contribution to a global sustainable cocoa economy (people, planet, profit).
In addition, the ChocoWorkGroup has drawn up a National 10 Point Plan, which includes developing a global framework for sustainable cocoa, creating support for sustainable cocoa within the European Union, and developing a basis training package for farmers. An action point to consolidate the Dutch knowledge base on sustainable cocoa is also part of this plan.
next time: Different roles in knowledge development
Thanks to Juan Pablo Buchert (Nahua) for the pictures.
This book explores the knowledge needed for achieving a sustainable cocoa chain and the gatekeepers of thise knowledge. It tells the story mainly from a Dutch perspective, focusing on the knowledge needs of actors involved in cocoa in the Netherlands, and their knowledge partners.
…Fifteen years from now (…) cocoa beans will be transported in the most sustainable way: in mega-bulk ships sailing towards Amsterdam! The port of Amsterdam has introduced a reduced sea harbor tariff for certified beans, to further promote their production and use. Storage and trans-shipment of beans is being done in the most fficient way, as bulk cranes with energy efficient motors and innovative flywheels offload beans. The vermin in the warehouses is eradicated without using environmentally harmful substances. The space in the harbour is also being used as efficiently as possible; as many tonnes as possible have to be used per square meter for trans-shipment and storage. Transport from the warehouses to the processors mainly takes place on barges because of their low CO2 emission and contribution to reducing traffic jams (…)
This story illustrate the vision of James Hallworth, Commercial Manager Bulk Logistics at the Port of Amsterdam, who describing how the cocoa transport storage and trans-shipment in the Netherlands might look fifteen years from now. The Port of Amsterdam is the world’s largest cocoa harbour and the Region of Amsterdam (Zaanstreek) is home to the most complete cocoa network in the world.
This commitment raises a set of questions, regarding the kind of knowledge needed for achieving a sustainable cocoa chain and the gatekeepers of this knowledge. A sustainable cocoa chain involves a process of continuous improvement. How can one ensure that the right knowledge is being developed at the right moment and, in particular, that the available knowledge will be effectively used by the people who need it the most? One must take into consideration the different perspectives on sustainability of the cocoa chain, as well as the different interests covered by the ‘knowledge agenda’, i.e. whose interests are included and whose are left out?
The general aim of this publication on sustainable cocoa in the Netherlands is to examine the question of knowledge and the availability of expertise in the country, and to further compare Dutch cocoa knowledge with the knowledge in the broader international spere. This comparison will serve to identify the strengths and weaknesses of the Dutch cocoa knowledge infrastructure and to provide recommendations for improving its international position.
The publication: This book is part of a wider effort that seeks to achieve sustainable cocoa consuption in the Netherlands within fifteen years (Cocoa that will fall under sustainable cocoa includes for ex. certified organic cocoa, Fair Trade cocoa, Rainforest alliance, and cocoa certified by UTZ CERTIFIED) and to contibute to the global sustainable cocoa economy (people, planet profit). It examens the status of the Dutch knowledge sector and how it can strengthen its knowledge base.The publication aims to present all themes and questions in a way that will do justice to the complexity of the topic, without engaging in in-depth scientific analysis of the subject matter.
Structure of the publication: Chapter 2- Knowledge on sustainable value chains. Chapter 3- The position of the Dutch cocoa sector in the international cocoa chain. Chapter 4- The issues at stake. Chapter 5- Knowledge demand versus supply. Chapter 6- What do the Dutch know? Chapter 7- Recommendations for a sustainable knowledge base.